Youtube, drifting…millions of views, likes and shares…if you’re part of modern car culture, or you want to understand it, you’ve got to start with one man: Ken Block. Block got his start in rally, driving with the Vermont SportsCar team back in 2005 and since then he’s competed in WRC, World Rallycross and other series with success. Where Block immediately stands out is in car content.
Gymkhana 1 and 2 took the world by storm. These videos initially came in large part through block and DC Shoes, the company he co-founded. The Gymkhana series takes an obscure Japanese motorsport and adds incredible cinematics, stunts, pure automotive noise and a hefty dose of Monster Energy Drink to create some of the most unique and captivating car culture in history.
Since their debut, gymkhana have only gotten better and more outrageous, featuring the same beautiful, daring stunts in downtown LA, Downtown London, Downtown San Francisco, Dubai and even Pikes Peak.
Hoonigan, the Media arm of Ken Block’s operation jump started by his Gymkhana videos, has grown to more than 2 million subscribers and 300 million views. These days, Hoonigan in many ways sets the trend in car culture, it’s merchandise grace everything from race cars to minivans, and it’s editing style has become more ubiquitous in the growing automotive youtube scene.
Not bad for someone who got their start in one of America’s more obscure automotive sports. With the undeniable impact that Ken Block’s talent has made, we’re happy to welcome him to the Hall of Fame as an Automotive Legend.