Playforever Creates Simply Timeless Classics

For diecast collectors, there is an eternal struggle about whether to leave cars perfectly preserved in the package or to take them out and play with them. Or somewhere in between, like displaying them loose on the shelf so they can be appreciated from different angles.


Playforever is a company that really spans the spectrum of these choices. Their models are beautifully detailed and proportioned. But they are not based on real cars. Except, they are.


Playforever takes the essence of famous cars such as the Porsche 911, Dodge Charger, or vintage Formula 1 cars and translates them to their absolute basics. The cars have truncated proportions, simplified details, yet unmistakable profiles, even in caricature.

Despite the name, you might think twice about playing with Playforever models. They aren’t cheap, the least expensive clocking in around $35-65 for a 1:25-ish model. On the other hand, they have satisfyingly soft rubber wheels and roll around so smoothly.


“We believe in authentic design and a flawless finish. Our manufacturing partners understand and share our ethos that beautiful products are born from the finest materials,” says their website. “We use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish.”

The result is a model that just begs to be in a museum, zooming around, or just held and admired. you can see their full offerings at Playforever.